We're not just launching a drink this summer.We're building a new category of moment ✦The premium RTD market is growing fast - the hard tea segment alone is projected to reach $9 billion by 2035. But what's still missing isn't a product. It's a feeling.
We're not just launching a drink this summer.
We're building a new category of moment ✦
The premium RTD market is growing fast - the hard tea segment alone is projected to reach $9 billion by 2035. But what's still missing isn't a product. It's a feeling.
Every brand in this space either shouts "party" or whispers "wellness." Nobody is standing in the beautiful middle ground - the guilt-free, sparkling, genuinely elegant place where you upgrade a Tuesday without making it a statement.
That's the gap Steffan identified with the precision of someone who's spent a career finding operational edges others miss.
That's the space Céline knew she could fill with a brand story that actually resonates - not just converts.
So that's what we built. Eight elements. 90 calories. Zero compromise.
A Sparkling Cooler that earns its place at every table - the dinner party and the desk lunch, the rooftop and the sofa.
We call the moments it elevates: glimmers.
And we're just getting started.
Steff&Co Yuzu Key Lime Cooler - launching in Florida this summer. ✨
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