We couldn't be more different. Or more perfectly matched. British precision meets French flair. Steffan comes from the world of high-performance motorsport, where precision, logistics and split-second decision-making aren't optional. He scaled Bullitt Racing to over £3M, negotiated partnerships with Bentley, Mercedes and Aston Martin, and has built operations across international markets for over eight years. He's the kind of person who turns complexity into clarity, and a good idea into a successful running business. Céline brings over two decades of brand-building magic - from leading the global GTM of over 222 P&G fragrance SKUs across the US, UK, Japan, China and Europe, to directing creative execution for UEFA, Vacheron Constantin, Patek Philippe and the Richemont Group. She's the person who makes brands feel like something. Who turns a product into a heartbeat & a story people want to be part of. Follow along for the journey — the formulas, the discoveries, the road trips and detours, the Florida sunsets, and everything in between.